About

The Toybox is a fairy-tale toy emporium like no other. Step into a world of fun, creativity, and imagination in the heart of the famous World Heritage Site of Ironbridge Gorge.

The Toybox has a passion for quality, authenticity and a belief that toys should be made to last.  With a commitment to no waste, less plastic and sustainability, you will find toys here that are powered by kids not by batteries.  

The sounds of the miniature heritage train set zooming around welcomes you to the store.  All around you the beauty of crafted toys for all ages, vibrant crafts, books and wonderful games to bring joy, delight and laughter. 

Explore four beautiful rooms each one filled with something to capture eyes of wonder and hearts full ready for adventure.  From plush friends like Maileg with their adorable soft toys and little mice,  designer dolls from Little Dutch and Threadbear to Olliella, to Castle, Forts and beautiful crafted Dolls Houses.  Jump into the colourful reading room and choose from stimulating reads and fairy tales to activity books. There are fun games and traditional toys, from 3D animal arts to puzzles, trains and tractors. 

Watch out for Toniebox, the magical musical story box that bring songs, stories and joy to every moment.   And for the nursery you will find magical mobiles, garlands and toys to Jules Verne Balloon models. 

The Toybox is also the proud retailer of a new collection of hand crafted Rocking Horses, hand made in Shropshire to the finest specification. 

So come and explore The Toybox for a magical shopping experience.