Tourism businesses invited to explore the future of digital innovation

Simon Calder, one of the most respected voices in the travel industry, will share his insights at the upcoming Digital Tourism Conference at Theatre Severn, Shrewsbury, on Wednesday 12 February 2025.

The event, part of a series funded by the River Severn Partnership Advanced Wireless Innovation Region, will explore how digital and wireless connectivity can transform tourism and hospitality businesses.

Attendees at the event can look forward to expert advice on:

• Enhancing mobile and broadband connectivity
• Developing augmented reality experiences
• Leveraging AI to streamline business processes
• Exploring the benefits of wireless technology
• Participating in interactive "Ask the Expert" breakout sessions

The conference will also feature a supplier marketplace, showcasing the latest technologies, and provide networking opportunities with industry professionals, including members of the Shropshire Local Visitor Economy Partnership.

Simon Calder’s keynote address will highlight the importance of embracing innovation to enhance visitor experiences and strengthen the local economy.

Matt Smith, RSPAWIR programme manager, said: “Tourism is vital to our regional economy. This conference demonstrates how advanced wireless technology can not only enhance tourism but also support local businesses, protect the environment, and improve rural services. It’s an unmissable opportunity for businesses to see how technology can drive growth.”

The Digital Tourism Conference at Theatre Severn, Shrewsbury, will run from 9am to 4pm and is free to attend for those in the tourism and hospitality industry.

For more information and to register, visit: https://www.eventbrite.com/e/digital-tourism-conference-2025-shrewsbury-shropshire-tickets-1109091014079?aff=oddtdtcreator

Digital sector businesses looking to host a stand at the event should contact matt.smith@shropshire.gov.uk